Our branding services include everything from logo and graphic development to brand-focused content creation. We take everything into account– from websites to physical products to your company history– and develop various components of your brand.
Many of the requests we receive are custom. We’ve done design for things like wine and water bottle labels, as well as hats and even business patio umbrellas!
If the website is the hub of everything, then the funnel is the pipeline of automated processes where the goal is to turn a general audience into a lead and eventually into a customer or client. A sales funnel consists of a continuous process with a logical hierarchy.
The point of a conversion funnel is that no customer should ever “die off.” We want the customers and clients that you acquire to be ongoing customers that are happy to send you referrals, buy new product, invest in the business, and so on.
We will help you create a step-by-step process whereby we connect a “source” of the client acquisition (social media, webinar, referral) to an “activation” step (pdf download/webinar/email subscription) to a point of the sale. Beyond this, we will work them into the other side of the funnel where we upsell and hopefully convince them to tell all their friends, family, and colleagues. Creating this process is what we refer to as the “funnel architecture.”
Once you have invested in a beautiful and modern website, the next step is to make sure people actually find and access your website.
Not only do we want to help drive traffic to your website, but we also want to ensure that your brand, your name, your services are constantly being seen by prospective customers. Search Engine Optimization and “Trust Ranking” is the effort of working with tools like Google, Yahoo, Amazon, and even social media platforms to bring up your website or company when certain keywords are searched for.